Alex Wilcox

Alex Wilcox is the Co-Founder and CEO of JSX, an airline executive who pioneered innovations at JetBlue and continues to transform regional air travel from his base in Dallas, TX.

• Co-Founder and CEO of JSX, based in Dallas, TX
• More than three decades of experience in airline leadership
• Track record of building disruptive business models in air travel
• Consistent focus on improving the travel experience for millions of customers

Alex Wilcox – Dallas, TX Airline Executive

For over three decades, Alex has identified and developed disruptive business models and enhancements that have improved air travel for millions of passengers.

• Specializes in regional air travel and short-haul flight innovation
• Experienced in scaling customer-centric airline operations
• Committed to making air travel simpler, faster, and more efficient

Career Highlights in Air Travel Innovation

Leading JSX from Dallas, TX

In 2016, Alex saw an opportunity to offer a simpler and quicker alternative to flying short distances and launched JSX to meet that need.

• Founded JSX to simplify short-distance travel starting in 2016
• Guided JSX to fly millions of customers on tens of thousands of flights
• Maintained an industry-leading Net Promoter Score of 85 or above

Founding Contributions at JetBlue

As a founder of JetBlue, Alex brought innovation to the low fare sector with new in-flight experiences and customer-focused product design.

• Founding team member at JetBlue
• Introduced LiveTV to enhance the in-flight experience
• Led the rollout of all-leather seating across the cabin in 2008

Education, Honors, and Memberships

Alex Wilcox combines hands-on airline experience with respected academic and leadership credentials.

• Graduate of the University of Vermont
• Named a Henry Crown Fellow by the Aspen Institute
• Member of the Lone Star chapter of Young Presidents Organization (YPO)